You only have a few seconds to grab your potential customers' attention. If your headline does not immediately catch their attention, they will simply move on and never return.

Professionals use tactics as seen below to do just this:

How to
Headlines beginning with 'how to' are very successful, as the Internet is all about information. Internet users have a strong desire to learn. A headline beginning with 'how to' immediately grabs your potential customers' attention and forces them to read on.

Question
A command headline focuses on the most important benefit your product or service has to offer. It instantly demands your potential customers' attention and intrigues them to read on.

News
News headlines are very effective and used to announce new products and services. They are written in the form of an announcement or introduction and create curiosity.

Testimonials
Headlines written in the form of a testimonial are very effective, as they instantly begin building trust.